Jocelyn’s Soil Booster & Wastenot Farms

BRANDING & LOGO DESIGN / COLLATeRAL / WEBSITE DESIGN / PRODUCT PACKAGING / SIGNAGE / FORMS

Wastenot Farms and Jocelyn’s Soil Booster are symbiotic companies. Wastenot Farms collects local green bin waste from Toronto’s big business and local residents, reducing their environmental impact. This waste is brought to thousands of hungry worms that break it down into Jocelyn’s Soil Booster, a worm manure soil probiotic, giving plants the nutrients they need to thrive organically in a closed-loop cycle.

“Janelle is the brains behind our branding! She took my rough musings and turned them into a spectacular look and feel for our Jocelyn’s Soil Booster Worm Manure. All the time we hear about folks purchasing our product because it’s the most attractive one on the shelf. All credit for this goes to Janelle. Her turnaround is super quick, she is always willing to adapt to feedback and seems to have the inside scoop on the city’s cheapest printing options. I look forward to working on every project with Janelle and seeing our ideas beautifully come to life!”

— Jocelyn, Wastenot Farms & Jocelyn's Soil Booster